CASE STUDY: Teva spring escape digital campaign
Injecting a little bit of spring to lighten up the winter blues.
Modern outdoor lifestyle starts on your feet and nothing brings out the stoke like the murmurs of spring. With this, we partnered with Teva -- maybe the inventor of modern outdoor lifestyle -- to spread the Spring.
Teva was launching a new technology to the technology and fashion conscious adventurer. The new FloatLite technology is both super lightweight and incredibly durable. This line borrowed the best of the Teva silhouettes but added the newest tech resulting in the Terra Float Sandal. Adventure ready, take Terra Float with FloatLite wherever you like. Lighten Up.
We stoked the flame of spring as winter was relenting. We called people to get excited, and take Teva along. To showcase how their message of Lighten Up feels on feet and performs outdoors, we partnered with influencers relevant in unique areas of outdoor life—from travel, to trekking, to surf/beach culture. We worked directly with each influencer to craft a custom challenges made just for their fans. A new challenge unfolded every couple weeks—each one entirely unique, relevant to the influencer’s space, and encouraging fans to go out and create their own #LightenUp story.
The best of the best adventure shared with the influencer was awarded a spring escape adventure. Leveraging outdoor culture knowledge and key consumer insight, we were able to create a campaign with a genuine voice that generated over 8.5 million social impressions.
Project: Teva Spring Escape
Assets: Website, activation creative, social strategy
Role: Creative strategy; art direction; interface design direction