Turning a retail flagship into a cultural institution for adidas Originals.

Definition of a new retail concept connecting adidas to a fashion and luxury consumer.

Immersive, generative AI art installation exploring Spaces To Play.

Spotlighting trending corners of "weird internet" to co-create a global campaign Adobe Premiere Pro.

Patent pending software using heart rate data and music to make training more effective.

Owning a legacy to redefine a global brand expression for Tommy Hilfiger.

Showing facets of an icon to launch a multi-colorway trainer with Patrick Mahomes.

Embracing the power of the collective for a brand position and global broadcast campaign with Lewis Hamilton.

Recreating the overnight gamer queues from Y2K to launch a hype shoe with adidas Originals.

Returning to a founding moment to rebrand Outdoor Research and launch Outdoor Research Films.

Hacking social platforms for a global scavenger hunt with Red Bull.

Making sweat and reps the shine for adidas training with Stefon Diggs.