The rest of the crew were bewildered as I tomahawked down the couloir with a backpack full of avalanche rescue gear and four Red camera batteries.

My ski binding released – exactly as designed – which I can certainly appreciate. Luckily, I was able to stop the liberated ski with my face, earning an iconic black eye. I still wonder if it helped or hurt the Google pitch we lost the following week.  

Among many other things, I am an award-winning creative leader working at the intersection of meaning, brand and inherent value. 

Midwest > Northwest > Middle East > West Coast.

Currently LA, CA, USA. Story, concept, creative strategy, and creative direction. 

Clients: adidas Originals, adidas, Nike, Meta, Adobe, Sonos, Red Bull, CrowdStrike, Reebok, Gerber Gear, Twitter, Outdoor Research, Hollister Co